An analysis of the role of branding in a non-profit organization : the case of San Diego comic con : master's thesis

Čuček Meršol, Kris (author), Konečnik Ruzzier, Maja (mentor)

• Language: English
• Keywords: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Čuček Meršol]
• Year: 2023
• Number of pages: IV, 72, 13 str.
• PID: 20.500.12556/RUL-153772
• UDC: 339.138
• COBISS.SI-ID: 167289091
• Publication date in RUL: 18.01.2024

Secondary language

• Language: Slovenian
• Title: Analiza vloge blagovnih znamk v neprofitnih organizacijah : primer konvencije San Diego comic con
• Keywords: trženje, neprofitne organizacije, blagovne znamke, razvoj, strategija trženja, konkurenčnost, študija primera, kultura, umetnost