IMC in European football for tourism organizations : brand awareness and consumption behaviour : masters's thesis

IMC in European football for tourism organizations : brand awareness and consumption behaviour : masters's thesis
ID Lapoirie, Clara (Author), ID Gartner, William C. (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lapoirie4758-B.pdf This link opens in a new window

Language:	English
Keywords:	tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[C. Lapoirie]
Year:	2022
Number of pages:	IV, 104, 25 str.
PID:	20.500.12556/RUL-153763
UDC:	338.48
COBISS.SI-ID:	164045827
Publication date in RUL:	18.01.2024
Views:	875
Downloads:	21
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Secondary language

Language:	Slovenian
Keywords:	turizem, šport, trženje, blagovne znamke, sponzorstvo, potrošnik, vedenje potrošnikov, analiza, trendi

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