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IMC in European football for tourism organizations : brand awareness and consumption behaviour : masters's thesis
ID Lapoirie, Clara (Author), ID Gartner, William C. (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lapoirie4758-B.pdf This link opens in a new window

Language:English
Keywords:tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[C. Lapoirie]
Year:2022
Number of pages:IV, 104, 25 str.
PID:20.500.12556/RUL-153763 This link opens in a new window
UDC:338.48
COBISS.SI-ID:164045827 This link opens in a new window
Publication date in RUL:18.01.2024
Views:867
Downloads:21
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Secondary language

Language:Slovenian
Keywords:turizem, šport, trženje, blagovne znamke, sponzorstvo, potrošnik, vedenje potrošnikov, analiza, trendi

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