Farm tourism is a link between agriculture and tourism and is one of the most demanding subsidiary activities. The main purpose of the master’s thesis is to study and analyse the current state of farm tourism in the Bela Krajina region and its importance for tourism operators, and to examine the effects of farm tourism. On the basis of the existing literature and a questionnaire survey, we have come to the conclusion that farm tourism in Bela Krajina is not developing in a positive direction. However, there is room for improvement, which could be achieved in particular through greater cooperation between tourism providers, the tourist organization RIC Bela Krajina and the municipalities in the studied area, e.g. by developing joint tourism products, while still aiming to preserve the authenticity and traditional character of the countryside for future generations.
|
