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Nova trženjsko raziskovalna orodja za razumevanje nakupnega vedenja kupcev v maloprodaji : diplomsko delo
ID
Govejšek, Urša
(
Author
),
ID
Vida, Irena
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/govejsek751.pdf
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Language:
Slovenian
Keywords:
vedenje potrošnikov
,
nakup
,
odločanje
,
tržne raziskave
,
metode
,
informacije
,
etika
,
analiza
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[U. Govejšek]
Year:
2010
Number of pages:
II, 24 str.
PID:
20.500.12556/RUL-14892
UDC:
339.138
COBISS.SI-ID:
19876326
Publication date in RUL:
11.07.2014
Views:
1314
Downloads:
170
Metadata:
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:
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Secondary language
Language:
Unknown
Keywords:
consumer behaviour
,
purchasing
,
decision making
,
market research
,
methods
,
information
,
ethics
,
analysis
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