Gruenov učinek in nakupno vedenje porabnikov : primer Ikea : zaključna strokovna naloga visoke poslovne šole

Bodlaj, Mateja (mentor), Pikovnik, Darja (author)

• Language: Slovenian
• Keywords: trženje, prodaja, vedenje potrošnikov, psihologija potrošnika, nakup, case study, Ikea
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Pikovnik]
• Year: 2023
• Number of pages: II, 22, 6 str.
• PID: 20.500.12556/RUL-148846
• UDC: 366
• COBISS.SI-ID: 159623427
• Publication date in RUL: 05.09.2023

Secondary language

• Language: English
• Title: Gruen effect and consumer buying behaviour : the case of Ikea
• Keywords: marketing, sales, consumer behaviour, consumer psychology, purchasing, case study, Ikea