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Gruenov učinek in nakupno vedenje porabnikov : primer Ikea : zaključna strokovna naloga visoke poslovne šole
ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Pikovnik, Darja (Author)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/pikovnik2163.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prodaja, vedenje potrošnikov, psihologija potrošnika, nakup, case study, Ikea
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Pikovnik]
Year:2023
Number of pages:II, 22, 6 str.
PID:20.500.12556/RUL-148846 This link opens in a new window
UDC:366
COBISS.SI-ID:159623427 This link opens in a new window
Publication date in RUL:05.09.2023
Views:256
Downloads:40
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Secondary language

Language:English
Title:Gruen effect and consumer buying behaviour : the case of Ikea
Keywords:marketing, sales, consumer behaviour, consumer psychology, purchasing, case study, Ikea

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