Vloga trženjskega komuniciranja pri nakupu zdravil brez recepta v Sloveniji : diplomsko delo

Čar, Metka (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: Slovenija, farmacevtska industrija, zdravila, nakup, trženje, cena, poslovno komuniciranje, direktno trženje, pospeševanje prodaje
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Čar]
• Year: 2010
• Number of pages: II, 26 str.
• PID: 20.500.12556/RUL-14854
• UDC: 339.138
• COBISS.SI-ID: 19853030
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, pharmaceutical industry, medicine, purchasing, marketing, price, business communication, direct selling, sales promotion