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Vloga trženjskega komuniciranja pri nakupu zdravil brez recepta v Sloveniji : diplomsko delo
ID Čar, Metka (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/car717.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, farmacevtska industrija, zdravila, nakup, trženje, cena, poslovno komuniciranje, direktno trženje, pospeševanje prodaje
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Čar]
Year:2010
Number of pages:II, 26 str.
PID:20.500.12556/RUL-14854 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19853030 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1554
Downloads:196
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Language:Unknown
Keywords:Slovenia, pharmaceutical industry, medicine, purchasing, marketing, price, business communication, direct selling, sales promotion

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