Tourism sustainability model for a world heritage destination : the case of residents' perception of Ohrid

Petrevska, Biljana (author), Mihalič, Tanja (author), Andreeski, Cvetko (author)

World Heritage (WH) status is anticipated to promote sustainable development by protecting the destination's outstanding natural and cultural resources, generating economic advantages, attracting visitors, and improving the quality of life for its residents. Putting the economic advantages and values first has a critical effect on the Outstanding Universal Value (OUV), which negativelyimpacts the destination’s sustainability, such as quality of life. This study proposes a sustainability model based on UNESCO OUV to evaluate tourism's role in a WH destination’s residents' perception of quality of life. The model was tested on a WH destination Ohrid (North Macedonia). The findings revealed that tourism has a beneficial economic impact while also having a negative influence on the OUV ecological environment and residents’ perception of quality of life. The discussion takes place in UNESCO's considerations to add Ohrid to the list of WH in Danger due to unsustainable tourism development. The findingsencourage destination managers to take responsibility for the OUV resources and to take the necessary actions to improve tourism sustainability. The model can be easily adapted and applied to any WH destination.

• Language: English
• Keywords: tourism, cultural heritage, marketing, tourism development, residents’ quality of life, tourism impacts, World heritage status.
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2023
• Number of pages: 22 str.
• Numbering: Vol. 34
• PID: 20.500.12556/RUL-148079
• UDC: 338.48
• ISSN on article: 1994-7658
• COBISS.SI-ID: 145482755
• Publication date in RUL: 26.07.2023

Record is a part of a journal

• Title: European journal of tourism research
• Shortened title: European j. tour. res.
• Publisher: Varna University of Management
• ISSN: 1994-7658
• COBISS.SI-ID: 517396505

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: turizem, kulturna dediščina, trženje