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Ovrednotenje primerjalnega oglaševanja na strani porabnikov : diplomsko delo
ID Norčič, Lea (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/norcic678.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, etika, komparacije, psihologija, vedenje potrošnikov, case study
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Norčič]
Year:2010
Number of pages:II, 35, [11] str.
PID:20.500.12556/RUL-14804 This link opens in a new window
UDC:659.1
COBISS.SI-ID:19812582 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1076
Downloads:221
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Language:Unknown
Keywords:marketing, trademarks, ethics, comparisons, psychology, consumer behaviour, case study

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