Vpliv trženjske vsebine na družbenih medijih na porabnikovo vključevanje : primer Facebook strani blagovne znamke Deichmann : magistrsko delo

Tomašević, Urška (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, Facebook, vedenje potrošnikov, case study, raziskave analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Tomašević]
• Year: 2023
• Number of pages: III, 54 str.
• PID: 20.500.12556/RUL-147928
• UDC: 339.138
• COBISS.SI-ID: 152992259
• Publication date in RUL: 17.07.2023

Secondary language

• Language: English
• Title: The impact of social media marketing content on customer engagement : the case of Deichmann’s Facebook page
• Keywords: marketing, electronic marketing, social networks, Facebook, consumer behaviour, case study, research, analysis