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The impact of vehicle electrification on consumer brand perceptions of BMW i : master thesis
ID
Hodnik, Jure
(
Author
),
ID
Kolbl, Živa
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/hodnik5004-B.pdf
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Language:
English
Keywords:
car industry
,
cars
,
electric vehicles
,
marketing
,
brands
,
consumer
,
consumer behaviour
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[J. Hodnik]
Year:
2023
Number of pages:
III, 65, [33] str.
PID:
20.500.12556/RUL-147791
UDC:
339.138
COBISS.SI-ID:
155336451
Publication date in RUL:
13.07.2023
Views:
1084
Downloads:
55
Metadata:
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Secondary language
Language:
Slovenian
Title:
Vpliv elektrifikacije vozil na porabnikove zaznave blagovne znamke BMW i
Keywords:
avtomobilska industrija
,
avtomobili
,
električna vozila
,
trženje
,
blagovne znamke
,
potrošnik
,
vedenje potrošnikov
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