The impact of vehicle electrification on consumer brand perceptions of BMW i : master thesis

The impact of vehicle electrification on consumer brand perceptions of BMW i : master thesis
ID Hodnik, Jure (Author), ID Kolbl, Živa (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/hodnik5004-B.pdf This link opens in a new window

Language:	English
Keywords:	car industry, cars, electric vehicles, marketing, brands, consumer, consumer behaviour
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[J. Hodnik]
Year:	2023
Number of pages:	III, 65, [33] str.
PID:	20.500.12556/RUL-147791
UDC:	339.138
COBISS.SI-ID:	155336451
Publication date in RUL:	13.07.2023
Views:	527
Downloads:	30
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Secondary language

Language:	Slovenian
Title:	Vpliv elektrifikacije vozil na porabnikove zaznave blagovne znamke BMW i
Keywords:	avtomobilska industrija, avtomobili, električna vozila, trženje, blagovne znamke, potrošnik, vedenje potrošnikov

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