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The impact of vehicle electrification on consumer brand perceptions of BMW i : master thesis
ID Hodnik, Jure (Author), ID Kolbl, Živa (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/hodnik5004-B.pdf This link opens in a new window

Language:English
Keywords:car industry, cars, electric vehicles, marketing, brands, consumer, consumer behaviour
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Hodnik]
Year:2023
Number of pages:III, 65, [33] str.
PID:20.500.12556/RUL-147791 This link opens in a new window
UDC:339.138
COBISS.SI-ID:155336451 This link opens in a new window
Publication date in RUL:13.07.2023
Views:1225
Downloads:57
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Secondary language

Language:Slovenian
Title:Vpliv elektrifikacije vozil na porabnikove zaznave blagovne znamke BMW i
Keywords:avtomobilska industrija, avtomobili, električna vozila, trženje, blagovne znamke, potrošnik, vedenje potrošnikov

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