Ethically minded consumer behavior of apparel : an examination of antecedents and consequences

Hrlec Gorše, Maja (author), Kos Koklič, Mateja (author), Zalokar, Anže (author)

This research examines the ethically minded consumer behavior (EMCB) and its antecedents and consequences in the context of ethical clothes. Its objective is to test the relationships among the reasons for and against buying, subjective knowledge, EMCB and intention to purchase ethical clothes. The authors use survey data from 280 consumers to test the conceptual model. Support is provided for the majority of the hypothesized relationships: reasons for buying and subjective knowledge positively and reasons against buying negatively affect EMCB, and EMCB in turn positively influences the intention to purchase. Additionally, reasons against buying decrease the intention. The study also dis- cusses implications for companies.

• Language: English
• Keywords: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledge
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2022
• Number of pages: Str. 196-207
• Numbering: Vol. 24, iss. 4, article no. 1
• PID: 20.500.12556/RUL-146678
• UDC: 339.138
• ISSN on article: 2335-4216
• DOI: 10.15458/2335-4216.1309
• COBISS.SI-ID: 132046339
• Publication date in RUL: 06.06.2023

Record is a part of a journal

• Title: Economic and business review
• Publisher: Ekonomska fakulteta
• ISSN: 2335-4216
• COBISS.SI-ID: 268649216

Licences

• License: CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
• Link: http://creativecommons.org/licenses/by-nc-nd/4.0/
• Description: The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.

Secondary language

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, trajnostni razvoj