Vaš brskalnik ne omogoča JavaScript!
JavaScript je nujen za pravilno delovanje teh spletnih strani. Omogočite JavaScript ali pa uporabite sodobnejši brskalnik.
Nacionalni portal odprte znanosti
Odprta znanost
DiKUL
slv
|
eng
Iskanje
Brskanje
Novo v RUL
Kaj je RUL
V številkah
Pomoč
Prijava
The why and how of social media entrepreneurs
ID
Erpe, Tina
(
Avtor
),
ID
Kotnik, Patricia
(
Avtor
)
PDF - Predstavitvena datoteka,
prenos
(231,03 KB)
MD5: 0C35E43500A84960A5A96FBF9B3E4234
URL - Izvorni URL, za dostop obiščite
https://www.worldscientific.com/doi/10.1142/S0218495822500145
Galerija slik
Izvleček
Digital technologies are transforming economic activity and opening up new opportunities, such as those being exploited by digital entrepreneurs. We study influencers and bloggers as a specific type of digital self-employment and as an under-researched phenomenon of social media entrepreneurship. The aim of this study is to explore the entrepreneurial motivations of influencers and bloggers and to investigate the specifics of their entrepreneurial process. A qualitative research approach involving interviews with 10 social media entrepreneurs provides insights into additional dimensions they bring to the concepts from entrepreneurship research. Our findings reveal the accelerated dynamics of the experimentation phase of the entrepreneurial process, which presents both advantages and disadvantages for the entrepreneur. Public exposure is one of the biggest challenges for them, suggesting that legitimacy is a crucial resource for social media entrepreneurs. We also find that they did not enter entrepreneurship in a planned and purposeful manner, but became aware of the possibility of starting a business while pursuing their interests.
Jezik:
Angleški jezik
Ključne besede:
entrepreneurship
,
digitalization
,
social media
,
motivation
,
digital entrepreneurship
,
social media entrepreneurship
,
bloggers
,
influencers
,
social media platforms
,
entrepreneurial motivation
,
entrepreneurial process
Vrsta gradiva:
Članek v reviji
Tipologija:
1.01 - Izvirni znanstveni članek
Organizacija:
EF - Ekonomska fakulteta
Status publikacije:
Objavljeno
Različica publikacije:
Recenzirani rokopis
Leto izida:
2022
Št. strani:
Str. 431-451
Številčenje:
Vol. 30, iss. 4
PID:
20.500.12556/RUL-146383
UDK:
658
ISSN pri članku:
0218-4958
DOI:
10.1142/S0218495822500145
COBISS.SI-ID:
129123075
Datum objave v RUL:
26.05.2023
Število ogledov:
414
Število prenosov:
54
Metapodatki:
Citiraj gradivo
Navadno besedilo
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
Kopiraj citat
Objavi na:
Gradivo je del revije
Naslov:
Journal of enterprising culture
Skrajšan naslov:
J. enterp. cult.
Založnik:
World Scientific, Nanyang Technological University, School of Accountancy and Business
ISSN:
0218-4958
COBISS.SI-ID:
1667282
Sekundarni jezik
Jezik:
Slovenski jezik
Ključne besede:
podjetništvo
,
digitalizacija
,
družbeni mediji
,
motiviranje
Projekti
Financer:
ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
Številka projekta:
P5-0117
Naslov:
Trajnostna konkurenčnost slovenskega gospodarstva v evropskem in globalnem okviru
Podobna dela
Podobna dela v RUL:
Podobna dela v drugih slovenskih zbirkah:
Nazaj