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Strateška trženjska naravnanost v slovenskih podjetjih : magistrsko delo
ID Negovanović, Danijela (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/negovanovic4166.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, strategija trženja, planiranje, odločanje, segmentacija, raziskave, analiza, case study
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Negovanović]
Year:2010
Number of pages:III, 93 str., 17 str. pril.
PID:20.500.12556/RUL-14617 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19624166 This link opens in a new window
Publication date in RUL:11.07.2014
Views:930
Downloads:225
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Keywords:marketing, marketing strategy, planning, decision making, segmentation, research, analysis, case study

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