The influence of social network content on the purchase decisions of social media users : master's thesis

Gjorcheva, Mihaela (author), Kos Koklič, Mateja (mentor)

• Language: English
• Keywords: social networks, consumer behaviour, decision making, purchase, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Gjorcheva]
• Year: 2023
• Number of pages: 67, 16 str.
• PID: 20.500.12556/RUL-145481
• UDC: 366
• COBISS.SI-ID: 142157059
• Publication date in RUL: 01.05.2023

Secondary language

• Language: Slovenian
• Title: Vpliv vsebine na družbenih omrežjih na nakupne odločitve uporabnikov družbenih medijev
• Keywords: trženje, elektronsko trženje, družbena omrežja, edenje potrošnikov, odločanje, nakup, raziskave, analiza