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The influence of social network content on the purchase decisions of social media users : master's thesis
ID Gjorcheva, Mihaela (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gjorcheva4884-B.pdf This link opens in a new window

Language:English
Keywords:social networks, consumer behaviour, decision making, purchase, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Gjorcheva]
Year:2023
Number of pages:67, 16 str.
PID:20.500.12556/RUL-145481 This link opens in a new window
UDC:366
COBISS.SI-ID:142157059 This link opens in a new window
Publication date in RUL:01.05.2023
Views:625
Downloads:86
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Secondary language

Language:Slovenian
Title:Vpliv vsebine na družbenih omrežjih na nakupne odločitve uporabnikov družbenih medijev
Keywords:trženje, elektronsko trženje, družbena omrežja, edenje potrošnikov, odločanje, nakup, raziskave, analiza

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