Razvoj personaliziranih tržnih poti v bančništvu : zaključna strokovna naloga visoke poslovne šole

Nežmah, Silvester (author), Rejc Buhovac, Adriana (mentor)

• Language: Slovenian
• Keywords: bančništvo, banke, bančno poslovanje, trženje, poslovno komuniciranje, personalizacija, okolje analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Nežmah]
• Year: 2023
• Number of pages: II, 33, 11 str.
• PID: 20.500.12556/RUL-145478
• UDC: 336.71
• COBISS.SI-ID: 142142723
• Publication date in RUL: 01.05.2023

Secondary language

• Language: English
• Title: Development of personalized marketing channels in banking industry
• Keywords: banking, banks, banking management, marketing, business communication, personalization, environment, analysis