International comparisons and intra-national heterogeneity of young-adult consumer characteristics in China : doctoral dissertation

Ding, Zhonghui (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China
• Work type: Doctoral dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [Z. Ding]
• Year: 2022
• Number of pages: IV, 122, 24 str.
• PID: 20.500.12556/RUL-145421
• UDC: 366.1-053.6(510)(043.3)
• COBISS.SI-ID: 135962371
• Publication date in RUL: 01.05.2023

Secondary language

• Language: Slovenian
• Title: Mednarodne primerjave in raznolikost znotraj države v potrošniških značilnostih mladih odraslih na Kitajskem
• Keywords: trženje, potrošniki, medgeneracijske razlike, odločanje, etnocentrizem, medkulturno delovanje, regije, mednarodne primerjave, vedenje potrošnikov, disertacije, mladina, Kitajska