Corporate design strategy and branding : the role of design management in developing the corporate identity

Savić, Marko (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: podjetje, kultura podjetja, identiteta podjetja, image, blagovne znamke, strategija, design
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Savić]
• Year: 2010
• Number of pages: II, 72, 13 str.
• PID: 20.500.12556/RUL-14541
• UDC: 005.336.3
• COBISS.SI-ID: 19561958
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: enterprises, corporate culture, corporate identity, image, trademarks, strategy, design