Marketing assets' development and their management during a brand crisis : doctoral dissertation

Gidaković, Petar (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, business communication, brands, crises, problem solving, strategy, management, business efficiency
• Work type: Doctoral dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [P. Gidaković]
• Year: 2022
• Number of pages: VI, 191, 90 str.
• PID: 20.500.12556/RUL-145407
• UDC: 339.138(043.3)
• COBISS.SI-ID: 129495043
• Publication date in RUL: 01.05.2023

Secondary language

• Language: Slovenian
• Title: Razvoj trženjskih sredstev in njihovo uravnavanje med krizo blagovne znamke
• Keywords: trženje, krize, reševanje problemov, strategija, management, poslovna uspešnost, poslovno komuniciranje, disertacije, blagovne znamke, marketing