The purpose of the diploma thesis was to redesign the packaging for a positive unboxing experience.
The theoretical section outlines the concept of packaging, its functions, and environmental issues. Firstly, the research focused on materials and design and analysed alternative design solutions that made it more environmentally friendly. The next section investigated the importance of graphic design in packaging and, with the help of examples, examined how colour, shape, typography, photos and illustrations impact the message of the packaging and, consequently, the consumer and sales. We paid particular attention to the specifics of packaging design for children.
In the experimental section, we analysed the selected packaging for transformation. We studied the material, shape, graphic image, and user experience when opening the packaging and the perception of it. Then, we presented the materials and work methods for packaging transformation. We described the production process in detail, from sketches and the production of coats to the selection of elements of the graphic image and the use of software and hardware.
The result of the thesis is a redesigned packaging for a children’s makeup set as an alternative solution. The new design is more environmentally friendly and simultaneously positively affects the consumer’s experience.