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Analiza uporabniške izkušnje spletne trgovine z namenom optimizacije stopnje konverzije : magistrsko delo
ID
Merhar, Rahela
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/merhar4769-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
prodaja
,
spletna trgovina
,
vedenje potrošnikov
,
uporabniki
,
design
,
optimizacija
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[R. Merhar]
Year:
2022
Number of pages:
IV, 74, 28 str.
PID:
20.500.12556/RUL-143112
UDC:
366
COBISS.SI-ID:
127895043
Publication date in RUL:
05.02.2023
Views:
706
Downloads:
78
Metadata:
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Secondary language
Language:
English
Title:
An analysis of online store user experience for conversion rate optimization
Keywords:
marketing
,
sales
,
online shipping
,
consumer behaviour
,
users
,
design
,
optimization
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