Vloga vsebinskega trženja in pripovedovanja zgodb na družbenih omrežjih za majhna in srednje velika podjetja : magistrsko delo

Košiček, Martin (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: majhna in srednja podjetja, trženje, poslovno komuniciranje, družbena omrežja, informacijska tehnologija, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Košiček]
• Year: 2022
• Number of pages: III, 70, 25 str.
• PID: 20.500.12556/RUL-143012
• UDC: 339.138
• COBISS.SI-ID: 121891843
• Publication date in RUL: 12.02.2023

Secondary language

• Language: English
• Title: The role of content marketing and storytelling on social networks for small and medium enterprises
• Keywords: SMEs, marketing, business communication, social networks, information technology, research, analysis