Effects of brand identity for employees in Bosnia and Herzegovina : master's thesis

Okanović, Hasan (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: Bosnia and Herzegovina, marketing, enterprises, brands, corporate identity, image, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [H. Okanović]
• Year: 2022
• Number of pages: IV, 65, 41 str.
• PID: 20.500.12556/RUL-143005
• UDC: 339.138
• COBISS.SI-ID: 119458563
• Publication date in RUL: 12.02.2023

Secondary language

• Language: Slovenian
• Title: Učinki identitete blagovne znamke pri zaposlenih v Bosni in Herzegovini
• Keywords: BIH, trženje, podjetje, blagovne znamke, identiteta podjetja, image, raziskave, analiza