Ocena trženjske priložnosti za digitalni gradbeni dnevnik SiteLOG na slovenskem trgu : magistrsko delo

Lamovšek, Darja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: Slovenija, gradbeništvo, digitalizacija, novi proizvodi, trženje, elektronsko trženje, ocene, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Lamovšek]
• Year: 2022
• Number of pages: V, 75, 12 str.
• PID: 20.500.12556/RUL-142989
• UDC: 339.138
• COBISS.SI-ID: 118071043
• Publication date in RUL: 12.02.2023

Secondary language

• Language: English
• Title: An assessment of the marketing opportunity for the digital construction diary SiteLOG in the Slovenian market
• Keywords: Slovenia, construction, digitalization, new products, marketing, electronic marketing, evaluation, analysis