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Premijske blagovne znamke - primer Mercator Premium : diplomsko delo
ID Sitar, Jan (Author), ID Bajde, Domen (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/sitar4126.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, blagovne znamke, potrošnik, zadovoljstvo, lojalnost, case study, Mercator
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Sitar]
Year:2010
Number of pages:II, 35, [6] str.
PID:20.500.12556/RUL-14276 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19302374 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1434
Downloads:293
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Language:Unknown
Keywords:marketing, business communication, trademarks, consumer, satisfaction, loyalty, case study

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