Sustainability communication

Golob, Urša (author), Podnar, Klement (author), Žabkar, Vesna (author)

This paper captures both a historical perspective and the current situation of sustainability communication (SC), the relevance and impact of conceptual and empirical contributions, and the future of SC research. By applying the principles of a meta-narrative systematic literature review, we analyze the concepts, theoretical models, and empirical approaches that researchers use in 116 articles in the field. The main manifestations of SC, including sustainability/green advertising, sustainability reporting, and greenwashing, are presented. The analysis reveals a predominant environmental focus on the literature and the dominance of applied communication approaches in SC. We identify several directions that can help advance the field and vision the leading role of the IJA journal in (re)defining and clarifying the concept and integrating the main communication concepts and theories into SC.

• Language: English
• Keywords: meta-narrative review, green advertising, communication, sustainability
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences; EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2023
• Number of pages: Str. 42–51
• Numbering: Vol. 42, no. 1
• PID: 20.500.12556/RUL-142601
• UDC: 659.1:502.131.1
• ISSN on article: 0265-0487
• DOI: 10.1080/02650487.2022.2144035
• COBISS.SI-ID: 128943875
• Publication date in RUL: 15.11.2022

GOLOB, Urša, PODNAR, Klement and ŽABKAR, Vesna, 2023, Sustainability communication. International journal of advertising [online]. 2023. Vol. 42, no. 1. [Accessed 18 May 2025]. DOI 10.1080/02650487.2022.2144035. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=142601

Record is a part of a journal

• Title: International journal of advertising
• Shortened title: Int. j. advert.
• Publisher: Taylor & Francis
• ISSN: 0265-0487
• COBISS.SI-ID: 18360157

Licences

• License: CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
• Link: http://creativecommons.org/licenses/by-nc-nd/4.0/
• Description: The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.

Secondary language

• Language: Slovenian
• Keywords: sporazumevanje, trajnost, ekologija, oglaševanje

Projects

• Funder: ARRS - Slovenian Research Agency
• Project number: J5-4576
• Name: Integriran pristop za hkratno reševanje okoljske in gospodarske krize

• Funder: ARRS - Slovenian Research Agency
• Project number: P5-0128
• Name: Izzivi vključujočega in trajnostnega razvoja v prevladujoči paradigmi ekonomskih in poslovnih znanosti