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Vpliv kulture na trženjske odnose : trženje storitev na mednarodnem medorganizacijskem trgu
ID
Jurca, Melita
(
Author
),
ID
Vida, Irena
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/jurca342-B.pdf
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Language:
Slovenian
Keywords:
medorganizacijski sistemi
,
medorganizacijsko trženje
,
storitve
,
vzajemno trženje
,
zadovoljstvo
,
kultura
,
medkulturno delovanje
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Jurca]
Year:
2009
Number of pages:
III, 70 str., 2 str. pril.
PID:
20.500.12556/RUL-14167
UDC:
339.138
COBISS.SI-ID:
19177702
Publication date in RUL:
11.07.2014
Views:
963
Downloads:
263
Metadata:
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Secondary language
Language:
Unknown
Keywords:
interorganizational systems
,
intercompany marketing
,
services
,
relationship marketing
,
satisfaction
,
culture
,
cross-cultural activities
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