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Vpliv kulture na trženjske odnose : trženje storitev na mednarodnem medorganizacijskem trgu
ID Jurca, Melita (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jurca342-B.pdf This link opens in a new window

Language:Slovenian
Keywords:medorganizacijski sistemi, medorganizacijsko trženje, storitve, vzajemno trženje, zadovoljstvo, kultura, medkulturno delovanje
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Jurca]
Year:2009
Number of pages:III, 70 str., 2 str. pril.
PID:20.500.12556/RUL-14167 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19177702 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1041
Downloads:267
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Secondary language

Language:Unknown
Keywords:interorganizational systems, intercompany marketing, services, relationship marketing, satisfaction, culture, cross-cultural activities

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