Very little has been written in the scientific literature about the marketing orientation of small artisanal companies. In my diploma, I focused on a case study based on a small artisanal company operating in the stonemasonry and restoration industry. With the help of theory from the field of marketing orientation, I prepared a qualitative research. I conducted semi-structured, in-depth interviews with four employees of the company. I interviewed the company director, sales manager, sales employee and production manager. I was interested in how marketing is understood within the company and in which of the theoretical typologies in the field of marketing orientation can the observed company be placed. The understanding of marketing in the observed small artisanal company is limited, which is exacerbated by the fact that small companies cannot financially afford to hire marketing experts and the means for implementing marketing activities are also very limited. Therefore, marketing is usually taken over by one of the employees or the director, who usually cannot take enough time for marketing due to other tasks and obligations. I classified the observed company in the typology of entrepreneurial marketing orientation, because according to the collected data, the company coincides with the typology in almost all the points.
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