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Using screencasting videography to analyse consumer online fashion clothing purchase intention ; a comparison between men and women : master thesis
ID Kolačević, Mihaela (Author), ID Kolbl, Živa (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kolacevic4639-B.pdf This link opens in a new window

Language:English
Keywords:marketing, consumer behaviour, purchasing, decision making, textile industry, izbira, sex
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Kolačević]
Year:2022
Number of pages:III, 63, 14 str.
PID:20.500.12556/RUL-139277 This link opens in a new window
UDC:366
COBISS.SI-ID:116295171 This link opens in a new window
Publication date in RUL:01.11.2022
Views:706
Downloads:92
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Secondary language

Language:Slovenian
Title:Analiza spletne nakupne namere modnih oblačil s pomočjo uporabe posnetkov zaslona : primerjava med moškimi in ženskami
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, tekstilna industrija, izbira, spol

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