Celostna grafična podoba kozmetičnega salona

Perovnik, Lucija (avtor), Pušnik, Nace (mentor)

Celostna grafična podoba predstavlja pomemben vidik identitete podjetja in omogoča razlikovanje na trgu. Zajema vse vizualne elemente, s katerimi se podjetje oglašuje in komunicira s strankami. V diplomskem delu smo ustvarili celostno grafično podobo kozmetičnega salona BeauTina, ki se ukvarja s storitvami kot so manikura, pedikura in ličenje. V teoretičnem delu smo definirali pomen celostne grafične podobe in opisali postopek izdelave celostne grafične podobe. Predstavili smo faze analize trga in preučili literaturo o barvni teoriji ter smernice v tipografiji. Na koncu smo se posvetili ključnim značilnostim logotipov in priročnika celostne grafične podobe. V eksperimentalnem delu smo predstavili programsko opremo, ki smo jo uporabljali pri oblikovanju elementov celostne grafične podobe. Pri oblikovanju celostne grafične podobe smo sprva definirali barvno paleto in uporabljene pisave, nato pa oblikovali logotip, vizitko, dopisni list, cenik in darilni bon. Opisali smo tudi anketni vprašalnik, s katerim smo ciljno skupino salona spraševali o všečnosti celostne grafične podobe in o njihovem mnenju o videzu in pomembnosti posameznih izdelkov. V rezultatih diplomskega dela smo najprej prikazali rezultate analize trga, kjer smo primerjali različne kozmetične salone. Osredotočili smo se na pregled njihovih celostnih grafičnih podob, prisotnosti na spletu, načinov komuniciranja in storitev, ki jih nudijo. V rezultatih smo nato predstavili vse oblikovane elemente celostne grafične podobe. Prikazali smo rezultate izvedene ankete in komentirali uspešnost oblikovanja.

• Jezik: Slovenski jezik
• Ključne besede: celostna grafična podoba, grafično oblikovanje, komunikacijska sredstva, logotip, tipografija
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2022
• PID: 20.500.12556/RUL-137583
• Datum objave v RUL: 22.06.2022

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Corporate identity of cosmetic salon

Izvleček

Corporate graphic design plays an important role in company's identity and is also used for distinguishing a certain company among others. It covers all the visual elements with which the company advertises and communicates with customers. In the diploma work, we created a corporate graphic design for beauty salon BeauTina, which provides services such as manicures, pedicures and make-up. In the theoretical part, we defined the meaning of a corporate graphic design and described the process of creating a corporate graphic design. We presented the stages of market analysis and examined the literature on color theory and guidelines in typography. This section is concluded with focusing on the key features of logos and corporate design manual. In the experimental part, we presented the software we used to design the elements of the corporate graphic design. When designing the corporate graphic design, we first defined the color palette and fonts used, and then designed the logo, business card, letterhead, price list and gift card. We also described a survey questionnaire, which asked the target group of the salon about the liking of the corporate graphic design and about their opinion on the appearance and importance of individual products. In the results of the diploma work, we first presented the results of market analysis, where we compared different beauty salons. We focused on reviewing their corporate graphic design, online presence, ways of communicating and the services they offer. In the results, we then presented all the designed elements of the corporate graphic design. We presented the results of the survey and commented on the success of the design.

• Ključne besede: communication aids, corporate graphic design, graphic design, logotype, typography