In this bachelor thesis, a range of Slovenian and foreign animated websites was explored. Research was focused on the use of animation on the web and its effect on the users. The goal was to define the most often used animation types and to identify potential correlations between the amount of animation and the website’s subject. The animation’s effect on user experience was investigated. Fifty animated websites, accessible on Awwwards.com, were analysed. Attention was paid to the subjects of the websites and types of used animations. With qualitative methods, the general levels of animation were described and determined. Additionally, Slovenian websites were compared with foreign ones. Next, the user experiences of digital natives and immigrants on three differently animated Slovenian websites were compared. For this, a quantitative method and the online UEQ questionnaire were used. Results showed the differences in the use of animation between Slovenian and foreign websites were small. A moderate amount of animation is most frequently used and preferred by the users. Usually, a combination of different types of animation is employed, the most common being interactive and micro animations. No definite connection between the website’s subject and the amount of animation was found. Some difference was seen between users of different ages and digital experiences in the perception of animated websites; digital immigrants preferred the less animated website, whereas digital natives gave better grading to website with a moderate amount of animation. The more animated website was found lacking in its pragmatic values, whereas the two less animated websites lacked a little in their hedonic qualities. It was discovered that overall, the amount of animation on a website in consideration of its target users, the site’s purpose, and its accessibility plays an important role in user experience; it can be significantly improved with the appropriate use of different animation types.
|
