Development of marketing strategy for a new premium skincare brand in Slovenia : master's thesis

Development of marketing strategy for a new premium skincare brand in Slovenia : master's thesis
ID Korošec, Maša (Author), ID Pavasović Trošt, Tamara (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/korosec4348-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[M. Korošec]
Year:	2021
Number of pages:	III, 58, 13 str.
PID:	20.500.12556/RUL-136827
UDC:	339.138
COBISS.SI-ID:	99260163
Publication date in RUL:	19.06.2022
Views:	599
Downloads:	94
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Secondary language

Language:	Slovenian
Title:	Razvijanje trženjske strategije nove premium kozmetične znamke v Sloveniji
Keywords:	trženje, kozmetika, strategija trženja, proizvodi, odločanje, vedenje potrošnikov, pozicioniranje proizvoda, raziskave, analiza

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