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Development of marketing strategy for a new premium skincare brand in Slovenia : master's thesis
ID Korošec, Maša (Author), ID Pavasović Trošt, Tamara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/korosec4348-B.pdf This link opens in a new window

Language:English
Keywords:marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Korošec]
Year:2021
Number of pages:III, 58, 13 str.
PID:20.500.12556/RUL-136827 This link opens in a new window
UDC:339.138
COBISS.SI-ID:99260163 This link opens in a new window
Publication date in RUL:19.06.2022
Views:631
Downloads:94
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Secondary language

Language:Slovenian
Title:Razvijanje trženjske strategije nove premium kozmetične znamke v Sloveniji
Keywords:trženje, kozmetika, strategija trženja, proizvodi, odločanje, vedenje potrošnikov, pozicioniranje proizvoda, raziskave, analiza

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