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Development of marketing strategy for a new premium skincare brand in Slovenia : master's thesis
ID
Korošec, Maša
(
Author
),
ID
Pavasović Trošt, Tamara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/korosec4348-B.pdf
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Language:
English
Keywords:
marketing
,
cosmetics
,
marketing strategy
,
products
,
decision making
,
consumer behaviour
,
positioning
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Korošec]
Year:
2021
Number of pages:
III, 58, 13 str.
PID:
20.500.12556/RUL-136827
UDC:
339.138
COBISS.SI-ID:
99260163
Publication date in RUL:
19.06.2022
Views:
599
Downloads:
94
Metadata:
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Secondary language
Language:
Slovenian
Title:
Razvijanje trženjske strategije nove premium kozmetične znamke v Sloveniji
Keywords:
trženje
,
kozmetika
,
strategija trženja
,
proizvodi
,
odločanje
,
vedenje potrošnikov
,
pozicioniranje proizvoda
,
raziskave
,
analiza
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