The key subject of the thesis is researching fashion photography in a historical moment of crisis. The first chapter defines fashion photography through history. It is followed by an analysis of the role of fashion photography and fashion publishing in disseminating the fashion image. The third chapter discusses fashion photography as art or commerce. The following chapter contemplates fashion photography as a critical social message through two case studies. As the conceptual starting point, a potential parallel is drawn between the timeframe of World War One and Spanish influenza against the crisis of the current pandemic. For further analysis, there is a short chapter on surrealism that serves as a potential source for the visual means used in the practical part, set back in the presence of the pandemic. A few key authors, fundamental to the development of my work are mentioned, and lastly, the analysis of the practical part where I describe and analyze the starting points, execution, and evaluation of the final work which will be the format of a photobook.
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