The consumer behaviour of Slovenian pre-service teachers for the December
holidays and their personal views about sustainable consumption
were studied. A total of 130 students of the University of Ljubljana’s Faculty
of Education took part in the study. The sample consisted of 11 male
and 116 female students, while 3 students did not report their gender. The
survey was conducted in January 2020. The results show that 95.4% of
the respondents received gifts during their childhood on Saint Nicholas
Day, 60.0% at Christmas and 23.1% when celebrating the New Year. Almost
13% of the respondents received gifts three times in December during
their childhood. In December 2019, 54.6% of them gave gifts for Saint
Nicholas Day, 65.2% at Christmas and 10.8% for the New Year. Christmas
has therefore become the most common gift-giving time in December.
Students most often give their loved ones sweets, clothes and shoes, and
cosmetics. The majority of the respondents spend less than 50% of their
monthly income on gifts for the December holidays. In terms of sustainability,
the respondents described their consumer behaviour as follows: (1)
giving or receiving things they really need, (2) giving or receiving gifts and
wrappings made of recyclable material, (3) giving or receiving nonmaterial
gifts, (4) reducing the number of gifts, (5) giving for charity, or (6) not
giving gifts at all.
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