Potrošniška vedenja bodočih učiteljev v obdobjudecembrskih praznikov z vidikov trajnosti

Torkar, Gregor (avtor)

Preučevali smo potrošniško vedenje bodočih slovenskih učiteljev v obdobju decembrskih praznikov in njihove poglede na trajnostno potrošnjo. V raziskavi je sodelovalo 130 študentov Pedagoške fakultete Univerze v Ljubljani. Vzorec je sestavljalo 11 študentov in 116 študentk, trije študentje pa niso navedli spola. Anketa je bila izvedena januarja 2020. Izsledki raziskave kažejo, da je kar 95,4 % anketirancev prejelo darila v otroštvu na dan svetega Miklavža, 60,0 % ob božiču in 23,1 % ob praznovanju novega leta. Skoraj 13 % vprašanih je decembra v otroštvu prejelo darila trikrat. V decembru 2019 jih je 54,6 % obdarilo za svetega Miklavža, 65,2 % za božič in 10,8 % za novo leto. Božič je torej postal najpogostejši čas obdarovanja v decembru. Študentje najpogosteje podarijo svojim najdražjim sladkarije, oblačila in obutev ter kozmetiko. Večina vprašanih za darila za decembrske praznike nameni manj kot 50 % svojih mesečnih prihodkov. Z vidikov trajnosti so anketiranci svoja obdarovanja ocenili kot: 1) dajanje stvari, ki jih resnično potrebujejo; 2) dajanje daril in darilnih ovojev iz recikliranega materiala; 3) dajanje nematerialnih daril; 4) zmanjšanje števila daril; 5) dajanje v dobrodelne namene; 6) brez obdarovanja.

• Jezik: Slovenski jezik
• Ključne besede: vedenje potrošnikov
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: PEF - Pedagoška fakulteta
• Založnik: University of Ljubljana, Faculty of Education
• Leto izida: 2021
• Št. strani: 151-167
• Številčenje: 11
• PID: 20.500.12556/RUL-134595
• ISSN: 1855-9719
• COBISS.SI-ID: 92258307
• Datum objave v RUL: 21.01.2022

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: The sustainability of pre-service teachers’ consumer behaviour for the december holidays

Izvleček

The consumer behaviour of Slovenian pre-service teachers for the December holidays and their personal views about sustainable consumption were studied. A total of 130 students of the University of Ljubljana’s Faculty of Education took part in the study. The sample consisted of 11 male and 116 female students, while 3 students did not report their gender. The survey was conducted in January 2020. The results show that 95.4% of the respondents received gifts during their childhood on Saint Nicholas Day, 60.0% at Christmas and 23.1% when celebrating the New Year. Almost 13% of the respondents received gifts three times in December during their childhood. In December 2019, 54.6% of them gave gifts for Saint Nicholas Day, 65.2% at Christmas and 10.8% for the New Year. Christmas has therefore become the most common gift-giving time in December. Students most often give their loved ones sweets, clothes and shoes, and cosmetics. The majority of the respondents spend less than 50% of their monthly income on gifts for the December holidays. In terms of sustainability, the respondents described their consumer behaviour as follows: (1) giving or receiving things they really need, (2) giving or receiving gifts and wrappings made of recyclable material, (3) giving or receiving nonmaterial gifts, (4) reducing the number of gifts, (5) giving for charity, or (6) not giving gifts at all.

• Ključne besede: consumer behaviour