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Vloga vplivnic pri odločanju porabnikov kozmetičnih izdelkov : magistrsko delo
ID Lango, Sara (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lango4487-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, odločanje, vedenje potrošnikov, kozmetika, družbena omrežja, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Lango]
Year:2021
Number of pages:II, 70, 42 str.
PID:20.500.12556/RUL-134555 This link opens in a new window
UDC:339.138
COBISS.SI-ID:91090179 This link opens in a new window
Publication date in RUL:20.01.2022
Views:818
Downloads:73
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Secondary language

Language:English
Title:The role of female influencers in the consumer decision-making process for cosmetics
Keywords:marketing, purchasing, decision making, consumer behaviour, cosmetics, social networks, research, analysis

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