The main aim of the master’s thesis was to design a mobile app with recipes and tips for a vegan diet using user-centered design. This way, we were able to ensure an optimal user experience of the app.
We used the user-centered design method for planning and designing the app, i.e. we involved the user at all stages of the designing process. We started by analysing existing apps and found out that most of them were poorly designed. To find out who our users are and what their needs are, we carried out surveys and interviews. Based on this, we conducted segmentation and made a persona. We created a user experience scenario and journey map. Using all the information we have gathered so far in the process, we set about designing the app. We started by setting up the information architecture. We then made wireframes and ran usability tests with them. Taking the feedback from the tests into account, we designed a first prototype of the application. With this, we again ran usability tests. Finally, we refined the prototype, both in terms of features and visuals.
The result of the master’s thesis is a prototype application that meets the needs of the users, is easy to understand, the user quickly finds out what it offers and how to use it. In addition, the app encourages the user to adopt a healthy vegan diet.
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