izpis_h1_title_alt

Using gamification to increase customer engagement : the case of Mayamaya brand
ID Petrovska, Aleksandra (Author), ID Erjavec, Jure (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/petrovska4390-B.pdf This link opens in a new window

Language:English
Keywords:informatics, information technology, marketing, consumer, brands, cases, case study
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Petrovska]
Year:2021
Number of pages:V, 49, 2 str.
PID:20.500.12556/RUL-133549 This link opens in a new window
UDC:366
COBISS.SI-ID:85738499 This link opens in a new window
Publication date in RUL:15.12.2021
Views:1649
Downloads:45
Metadata:XML DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:Slovenian
Title:Uporaba igrifikacije za zviševanje zavzetosti strank : primer blagovne znamke Mayamaya
Keywords:informatika, informacijska tehnologija, trženje, potrošnik, blagovne znamke, primeri, case study

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back