Analiza zadovoljstva in zvestobe med potrošniki trgovin Hofer in Lidl s pomočjo neto promocijskega rezultata : magistrsko delo

Pavlič, Aljaž (author), Marinšek, Denis (mentor)

• Language: Slovenian
• Keywords: Slovenija, diskont, prodajalna, Hofer, Lidl, potrošnik, zadovoljstvo, lojalnost, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Pavlič]
• Year: 2021
• Number of pages: III, 49, 4 str.
• PID: 20.500.12556/RUL-133545
• UDC: 366
• COBISS.SI-ID: 85687555
• Publication date in RUL: 15.12.2021

Secondary language

• Language: English
• Title: An analysis of satisfaction and loyalty among Hofer and Lidl store consumers using net promoter score
• Keywords: Slovenia, sales discount, shops, Hofer, Lidl, consumer, satisfaction, loyalty, research, analysis