izpis_h1_title_alt

Vloga čustev v televizijskem oglaševanju trgovcev z živili in njihov vpliv na zaupanje ter nakupne odločitve potrošnic : magistrsko delo
ID Šmid, Julija (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/smid4438-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prehrana, spol, vedenje potrošnikov, mediji, televizija, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Šmid]
Year:2021
Number of pages:IV, 52, 15 str.
PID:20.500.12556/RUL-133484 This link opens in a new window
UDC:659.1
COBISS.SI-ID:82249731 This link opens in a new window
Publication date in RUL:20.12.2021
Views:827
Downloads:98
Metadata:XML DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:English
Title:The role of emotions in television advertising of food retailers and their impact on female consumer trust and purchasing decisions
Keywords:marketing, nutrition, sex, consumer behaviour, media, television, research, analysis

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back