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Izbira ustreznega atribucijskega modela pri večkanalnem spletnem oglaševanju : magistrsko delo
ID
Novak, Marko
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/novak4387-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
elektronsko trženje
,
potrošnik
,
podatki
,
analiza
,
podatkovna analitika
,
modeli
,
zakonodaja
,
raziskave
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Novak]
Year:
2021
Number of pages:
III, 62, 7 str.
PID:
20.500.12556/RUL-132668
UDC:
339.138
COBISS.SI-ID:
81594371
Publication date in RUL:
03.11.2021
Views:
716
Downloads:
29
Metadata:
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:
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Secondary language
Language:
English
Title:
Selecting appropriate attribution model in multi-channel online advertising
Keywords:
marketing
,
electronic marketing
,
consumer
,
data
,
analysis
,
data analytics
,
models
,
legislation
,
research
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