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Izbira ustreznega atribucijskega modela pri večkanalnem spletnem oglaševanju : magistrsko delo
ID Novak, Marko (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/novak4387-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, potrošnik, podatki, analiza, podatkovna analitika, modeli, zakonodaja, raziskave
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Novak]
Year:2021
Number of pages:III, 62, 7 str.
PID:20.500.12556/RUL-132668 This link opens in a new window
UDC:339.138
COBISS.SI-ID:81594371 This link opens in a new window
Publication date in RUL:03.11.2021
Views:805
Downloads:32
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Secondary language

Language:English
Title:Selecting appropriate attribution model in multi-channel online advertising
Keywords:marketing, electronic marketing, consumer, data, analysis, data analytics, models, legislation, research

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