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Vpliv digitalizacije na proces nakupnega odločanja generacije Y : magistrsko delo
ID Pavšič, Katarina (Author), ID Aleksić, Darija (Mentor) More about this mentor... This link opens in a new window, ID Kolar, Tomaž (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pavsic4381-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, odločanje, vedenje potrošnikov, digitalizacija, mladina, raziskave
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Pavšič]
Year:2021
Number of pages:III, 51, 31 str.
PID:20.500.12556/RUL-132654 This link opens in a new window
UDC:366
COBISS.SI-ID:81017603 This link opens in a new window
Publication date in RUL:03.11.2021
Views:1325
Downloads:43
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Secondary language

Language:English
Title:The impact of digitalization on consumer decision-making process of generation Y
Keywords:marketing, purchasing, decision making, consumer behaviour, digitalization, youth, research

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