Developing consumer-based brand equity via social media : master's thesis

Developing consumer-based brand equity via social media : master's thesis
ID Širok, Jaka (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/sirok4300-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, brands, image, values, social networks, success, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[J. Širok]
Year:	2021
Number of pages:	IV, 70, 9 str.
PID:	20.500.12556/RUL-132592
UDC:	339.138
COBISS.SI-ID:	78049027
Publication date in RUL:	09.11.2021
Views:	560
Downloads:	41
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Secondary language

Language:	Slovenian
Title:	Družbeni mediji kot gradnik vrednosti blagovnih znamk v očeh kupcev
Keywords:	trženje, blagovne znamke, image, vrednost, družbena omrežja, uspeh, raziskave, analiza

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