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Developing consumer-based brand equity via social media : master's thesis
ID Širok, Jaka (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/sirok4300-B.pdf This link opens in a new window

Language:English
Keywords:marketing, brands, image, values, social networks, success, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Širok]
Year:2021
Number of pages:IV, 70, 9 str.
PID:20.500.12556/RUL-132592 This link opens in a new window
UDC:339.138
COBISS.SI-ID:78049027 This link opens in a new window
Publication date in RUL:09.11.2021
Views:1027
Downloads:68
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Secondary language

Language:Slovenian
Title:Družbeni mediji kot gradnik vrednosti blagovnih znamk v očeh kupcev
Keywords:trženje, blagovne znamke, image, vrednost, družbena omrežja, uspeh, raziskave, analiza

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