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Evaluation of factors in buying decision process of furniture consumers by applying AHP method
ID Oblak, Leon (Avtor), ID Pirc Barčić, Andreja (Avtor), ID Klarić, Kristina (Avtor), ID Kitek Kuzman, Manja (Avtor), ID Grošelj, Petra (Avtor)

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Izvleček
There are not many wooden products that consumers would buy on pure impulse. Their decision regarding the purchase of a product normally undergoes a process of consideration – the more expensive the product, the more thorough the consideration. The consumer buying decision process consists of five stages: need recognition, search for information, alternatives evaluation, purchase decision and post-purchase behaviour. A company must establish what is important for consumers in each stage of this process. On the basis of these findings, the company must define the measures to influence consumers in individual phases. In this study, the analytic hierarchy process was used to analyse the buying behaviour of potential furniture buyers. Slovenian and Croatian marketing experts were asked about the habits, requests and needs of furniture buyers. The results of the research can serve as useful information for companies producing wooden products in the formulation of successful marketing strategies.

Jezik:Angleški jezik
Ključne besede:buyer decision process, buying behaviour, wood company, furniture, AHP
Tipologija:1.01 - Izvirni znanstveni članek
Organizacija:BF - Biotehniška fakulteta
Leto izida:2017
Status objave pri reviji:Objavljeno
Verzija članka:Založnikova različica članka
Št. strani:Str. 37-43
Številčenje:Vol. 68, no. 1
UDK:67
ISSN pri članku:0012-6772
DOI:10.5552/drind.2017.1625 Povezava se odpre v novem oknu
COBISS.SI-ID:2683529 Povezava se odpre v novem oknu
Datum objave v RUL:27.10.2021
Število ogledov:170
Število prenosov:30
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
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Gradivo je del revije

Naslov:Drvna industrija. Znanstveno stručni časopis za pitanja drvne tehnologije
Skrajšan naslov:Drv. ind.
Založnik:Šumarski fakultet Sveučilišta u Zagrebu, Hrvatsko šumarsko društvo, Croatiadrvo, d. d., Exportdrvo, p. o.
ISSN:0012-6772
COBISS.SI-ID:2858754 Povezava se odpre v novem oknu

Sekundarni jezik

Jezik:Hrvaški jezik
Ključne besede:pohištvena industrija, nakupne odločitve, AHP metoda, analiza

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